Subhashree – Hotel Group brand identity
PixelNudge recently collaborated with the Hotel Group “Subhashree” to design their brand identity and elevate their positioning in the hospitality industry. The objective was to create a brand identity that reflected the group’s values, showcased their unique offerings, and appealed to their target audience.
PixelNudge began by conducting an in-depth analysis of Subhashree’s market research. Through market research and competitor analysis, they identified the key differentiators and strengths of Subhashree. This information formed the foundation for developing a comprehensive brand strategy.
Based on the insights gathered, PixelNudge worked closely with Subhashree to create a new logo and visual identity that represented the essence of the hotel group. The logo design incorporated elements that reflected the group’s commitment to luxury, elegance, and exceptional guest experiences. The color palette and typography were carefully chosen to evoke a sense of sophistication and create a memorable brand presence.
In addition to the visual identity, PixelNudge developed brand guidelines to ensure consistency across all touchpoints, including signage, collateral, website, and digital assets. The brand guidelines provided clear instructions on the usage of the logo, color scheme, typography, and other visual elements.
The brand identity helped Subhashree establish a distinctive and cohesive brand image that resonated with their target audience. The brand identity aligned with the group’s values and aspirations, positioning them as a preferred choice for luxury hospitality experiences.
PixelNudge’s expertise in brand identity development and its collaborative approach resulted in a successful transformation of Subhashree’s brand identity, enhancing its market presence and strengthening its competitive advantage in the hotel industry.
